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IN THE NEWS

The Art of Creating Stories and Turning Fans into Advocates

This interview discusses stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more!

PR 360

25 Women to Watch in Run Specialty in 2022

"These remarkable women - and dozens more like them - really do influence the business of run specialty as well as the lives of millions of people."

Running Insight

Our America: Todos Unidos

From actors to activists, Latinos and Hispanics share stories that celebrate their heritage, express their identity and represent their diverse cultures.

ABC SPECIAL

Brave

"[Martha Garcia] spent years climbing the corporate ladder to achieve her dream position. Instead of continuing on that path, she took a leap of faith and left her job to start her own company, I Am Collective. Now, that's BRAVE." 

WORDAFUL

WOMEN WHO LEAD: POWER WOMEN OF 2021

“There Are So Many Different People Who Find Passion in This Sport”: Martha Garcia Seeks Greater Inclusivity in Running.

Women's Running

MEET THE WOMEN CREATING A EGALITARIAN FUTURE IN RUNNING

Five individuals, duos, and groups of women spanning the globe fighting for a new era in running defined by equality, belonging, and empowerment. 

Podium Runner

SHOE COMPANIES THAT DITCH REMOTE WORK POST-PANDEMIC WILL LOSE A MAJOR AVENUE TO IMPROVING DIVERSITY

As companies hash out their strategies for bringing employees back to the office, now could mark a critical time for leaders to recognize that remote work may hold the key to unlocking the sometimes elusive goal of diversifying workforces.

Footwear News

THESE CREATIVES WILL MOTIVATE YOU TO GET MOVING THIS AM

The Chill Times

FEMALE LEADERS SHARE HOW TO RISE UP THE RANKS IN A MALE-DOMINATED CORPORATE WORLD

The conversation was part of FN’s Women in Power summit on Wednesday night in Los Angeles, where power players in the footwear industry engaged in inspiring dialogue on how women can thrive in spaces where they lack representation.

Footwear News

THE FASHION COLLECTIVE PODCAST INTERVIEW

"Martha has spent over a decade working within marketing, with her previous role being the Director of Global Brand Creative and Communications of HOKA. In the episode, we talk about the future of marketing, fighting for a more diverse and inclusive workforce, being an entrepreneur, Clubhouse, her favorite HOKA model, working on the HOKA x Engineered Garments collaboration, and her company, I Am Collective."

The Fashion Collective

STRANGE ON PURPOSE PODCAST INTERVIEW

"Martha has 13 years of marketing experience and most recently left her position with Deckers Brands as the former Director of Global Brand Creative & Communications to be her own boss and pave her own path in an industry that desperately needs it. In this episode, Martha answers questions from Sneaker School students and talks about generational expectations, being a Latina in the footwear industry and gives advice to people pursuing something they're passionate about."

Strange on Purpose

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