IN THE NEWS

This interview discusses stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more!

"These remarkable women - and dozens more like them - really do influence the business of run specialty as well as the lives of millions of people."

From actors to activists, Latinos and Hispanics share stories that celebrate their heritage, express their identity and represent their diverse cultures.

"[Martha Garcia] spent years climbing the corporate ladder to achieve her dream position. Instead of continuing on that path, she took a leap of faith and left her job to start her own company, I Am Collective. Now, that's BRAVE." 

“There Are So Many Different People Who Find Passion in This Sport”: Martha Garcia Seeks Greater Inclusivity in Running.

Five individuals, duos, and groups of women spanning the globe fighting for a new era in running defined by equality, belonging, and empowerment. 

As companies hash out their strategies for bringing employees back to the office, now could mark a critical time for leaders to recognize that remote work may hold the key to unlocking the sometimes elusive goal of diversifying workforces.

The conversation was part of FN’s Women in Power summit on Wednesday night in Los Angeles, where power players in the footwear industry engaged in inspiring dialogue on how women can thrive in spaces where they lack representation.

"Martha has spent over a decade working within marketing, with her previous role being the Director of Global Brand Creative and Communications of HOKA. In the episode, we talk about the future of marketing, fighting for a more diverse and inclusive workforce, being an entrepreneur, Clubhouse, her favorite HOKA model, working on the HOKA x Engineered Garments collaboration, and her company, I Am Collective."

"Martha has 13 years of marketing experience and most recently left her position with Deckers Brands as the former Director of Global Brand Creative & Communications to be her own boss and pave her own path in an industry that desperately needs it. In this episode, Martha answers questions from Sneaker School students and talks about generational expectations, being a Latina in the footwear industry and gives advice to people pursuing something they're passionate about."