STRAVA

"Thought Partnership: Martha is a sharp communicator, listener and comes to a discussion curious. Literally every time I meet with Martha I came away totally energized. And I’ve gotten a similar reaction from peers, reports and the marketers who have had the chance to do the same over the course of the last year. In many ways, she served as a fresh perspective and source of inspiration for not just our marketing but also our company anti-racism commitments. She brings the expertise from the depths of working within a brand, but the perspective of how fast and ever changing the customers expectations are. 

Brand Strategy: Martha grounded our approach to brand communications, supported the development of our company narrative and continually helped establish relationships with non-profits and partner brands. She took the time to understand the challenge, review a strategy deck and come to a discussion with ideas and questions. Marthas creative input across our most impactful projects and communications of the year helped us expand the brand and represent a broader perspective of what it means to be an athlete. Martha pushed our thinking to be stronger and I’m grateful because of it. 

Mentorship: Most importantly, Martha quickly become a trusted advisor to our content teams working at the front lines of social media. As the team confronted overwhelming commentary about politics, racism and other divisive issues. Thoughtfully and proactively Martha partnered with them to develop a stance and process for moderation and response. Showing up for athletes and for each other is a lot of work, but it is essential to building the community we want to become. At the center of these conversations Martha helped create a safe space to surface challenges and find solutions that work for each individual and the collective team. Dedicating 1:1 time to listening, learning and inspiring the development of a team playbook for collaboration."

Annie Vranizan, Director Global Marketing

"Martha’s unique upbringing, personal characteristics and qualities combined with her drive to be excellent, always curious, honest and kind, are just a few attributes that have shaped her to being truly a multi-faceted, strategic, pragmatic and therefore effective marketing leader. It’s not often you find someone who can emotionally grasp the essence of a brand and its breadth of its reach and evaluate it through an analytical lens to drive business results. I invite and encourage you to reach out to her and have her explain what “integrated marketing” is. Not only can she explain it, she’s built it. And now teaches and builds it for companies who give her the platform to do so. We are better as an organization, staff, and maturity in the marketing of our amazing brand because of Martha’s investment in us."

Atusko Tamura, President of Oiselle

"Collective is the perfect word. Working with Martha and I Am Collective was both collaborative and team-oriented. I appreciated that she brought significant expertise to the table, both for myself and our staff. She helped us level up, by sharing knowledge, but also through mentorship and guidance. Our business has been transitioning from small to mid-size, so the tools she shared came at just the right time. Martha gets my gratitude - and my vote!" 

Sally Bergesen, Founder of Oiselle