Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.
As someone who doesn't shy away from discomfort, Martha believes in the power of holding tension in opposites to find the best path forward.
"At the core of my purpose, I believe good marketing has the power to change culture. I want to meet brand leaders where they are to help them change their consumers affinity (to their brand) from fan to advocate."
Martha's success derives from her passion for amplifying and centering the voices of historically excluded communities. By harnessing her empathetic and curious perspective, Martha finds meaning behind the strategies that resonate with customers. By leveraging her established relationships and know-how with brands, Martha guides decision-making in a way that positions brands ahead of the market, securing cultural, evergreen relevance.
Martha resides in Los Angeles, CA––which she loves tremendously––with her partner Juan, and their incredibly intelligent, creative (and unapologetically herself) eight-year-old daughter, Luz. Martha is passionate about movement and mindfulness, which is fueled in part by afternoon walks outside with Benny, the family's chocolate brown labradoodle.
Martha M. Garcia is the founder of I Am Collective.
Portrait by Mercedes Zapata.